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If you’re like me and have trouble remembering passwords, it’s easy to fall into the trap of using the same
Those familiar with the Net Promoter Score (NPS) will know that there are three types of customers; Detractors, Passives and
Once again Storman had the privilege of being involved in this year’s Self Storage Association of Australia (SSAA) conference and
I recently attended the SSAA’s (Self Storage Association of Australasia’s) networking event on the Sunshine Coast. It was a great
Part 3: Prioritise, Implement & Test Now that we understand the importance of the customer journey and have mapped our
Disruption can be characterised as innovative new businesses sweeping away old ways of doing things. The emergence of several new-wave
(This article is in reference to Storman One.) Having worked in the self storage industry (more specifically, with self storage
Part 2: Creating Content and Driving Emotion Touchpoints and Content In Part 1 of this series, we looked at the
A Customer Journey is the term given to the complete experience that a customer goes through when interacting with your
